Thursday, December 2, 2010

Blog in review

So I've been blogging for a couple of years now - how time has flown by.

I'm fairly sure no one is reading it but I persist.

If only so I don't have to update my email signature. That's such a pain...

Depending on your business, blogs still have their place, though probably not as separate entities like this one, probably some page on your website that you update a lot during your peak season and periodically the rest of the time.

A lot of the purpose behind the blog has moved to social media. The conversations and interactions take place on Facebook. However Facebook hides behind a user account system, don't just assume all your followers have Facebook accounts. While a blog is out there for all to see and read.

Until we reach the realm of one username and one password for all, we'll always be multiplatform.

Unlike traditional media, there aren't blog or Facebook salespeople who call you up to renew like there are for your radio ads, or print materials or newspaper ads. Internet marketing is all about you; your time, your memory, or a trusted employee.

Here's a couple of posts from 2009 that I thought would be good to read again, or for the first time:

The 12 days of Website Best Practices

Just get the job done

I guess I didn't have anything earth shattering to share in 2010, doesn't surprise me, it was crappy year personally, not professionally

Professionally, I did 24 mentoring sessions, finally meeting project targets. Operators are starting to seek me out, rather then me pestering them. Awesome.

Some really great new tourism sites went up this year.

NB Trails

Auberge Les Jardins

Discover the passage

Festival Western

and I'm sure there's many more. I'm hearing from mentoring session clients every day who are in the process of developing a new site or new social media strategies.

Bring on 2011 !

Happy Holidays :)


How your website is like your car...

I drive a 2006 Hyundai. I bought it new, off the lot. Yes, I probably over paid but that's not the point.

Every month I pay a little on that car.

Every three months, I take it for oil changes or something and pay some more.

And every now and then I look at the new scratches, or a rock hits it and I witness its slow death.

As soon as a car leaves the confines of the auto plant, it's starting on its slow death. Even a car that never gets driven will eventually succumb to rust and elements.

And so does your website. You just don't realize it.

Every month that you don't look at your website and update content, it's dying.

Every season that goes by and you don't post new pictures, it's dying.

Testimonials that don't get posted, are like arrows through its heart.

Sure you can rebuild the engine, but the exterior will still rust out on you.

Eventually you have to stop and admit defeat.

And get a new car.

Or a new website.

Unless you're a mechanic - cars and their repairs are expenses that you just have to accept in order to get on with your life. (Besides public transit options etc)

So unless you're a web developer - technology costs of running a tourism operation is something you have to accept in order to market your business.

Website code that you bought in 2006 doesn't run as well as website code you can buy now.
Was Vista or Windows 7 out when that code was written? Nope.
Was Firefox and Google Chrome and IE 7 / 8 out? Nope.
Was the iPad and the iPhone out? Nope.

You need code for all these applications and devices.

Does my iPod sync with my old car? Nope.
Does my car talk to me or recognize my voice? Nope.
Is my car a hybrid? Nope.

These are all the improvements I must weigh against the cost of a higher monthly payment or being payment free - does that even exist anymore?

So find the money, find the will, find the determination and put out some bytes that the internet can be proud of!

I'll get off my soap box now.

If you need any help with any of that, you know where I am