Tuesday, September 30, 2008

Shift your spending to your website

Check out this great article from ISL in Halifax.


Next week, October 6-9, I'll be at Atlantic Canada Showcase in Moncton. If you're there stop in and meet the whole Tourism Technology crew at the Connection Centre.


And if I don't see you there,

Happy Thanksgiving


Monday, September 22, 2008

Selling yourself on the Web !

In order to “sell” someone on coming to your B&B or cottage, tours, or even just a location, you have to make them think about what the experience could be if they were there. There are a few simple ways of doing this with your website and the internet.

Photos. Take photos of your operation every chance you get. Even if you aren’t a great photographer – and most people aren’t – hopefully you will be able to get a few nice photos every so often. With digital cameras, you can take as many photos as you please and then select the best ones for your website. You can crop them to get the sections of the photos that you want, and the best part is that photos only need to be 25% of the size that a newer digital camera produces. If you have a digital camcorder, you can select frames right out of the video. Remember to make sure someone is in that picture of the beach. If all we saw were photos of a property with no one there, we would wonder if anyone even visits that place! Take photos of people and families enjoying themselves and involved in the activities that you have to offer. These will sell them on you and your operation! If you feel that you still cannot acquire any quality photos, ask a friend or a professional to come and take some photos during the season. Either way, get some great photos and post them on your website.

Inviting Text. Write the text for your website so that it invites or describes what your cottage is like when they are there. Use the text to spur on their imagination. You want them to picture themselves sitting there on the deck of that cottage, overlooking the view of the beach and their children playing horseshoes in the yard in front of them. If you have a B&B, talk to them about the evenings that you and your guests sat down to a dinner, shared a bottle of local wine, and talked about your past experiences as if they were the neighbor that lives down the road. If you run a tour or experiential tourism product, sell them on the must see or must experience details of the tour or experience.

Talk about your property. Start a Blog, or a Facebook page. Send out emails or e-newsletters to past guests describing the new improvements to the property or if you have a local event or special that you think they might be interested in. Send out Christmas e-cards thanking them for their business that past year and that you hope to see them next year. Stay in contact with them (within reason and respect their privacy, of course) and they might consider you when they travel again, or better yet, refer you to their friends or families.

Get others to talk about you. Blogs, Facebook, Tripadvisor, Travbuddy, and other social media avenues create great exposure for you and your business. Encourage people to share their experiences of their stay with you. Word-of-mouth and recommendations from friends and family are one of the most influential factors in someone determining where to visit or stay when planning a vacation. Be remarkable! That not only goes back to you and your operation, but it also has to carry through to your website because even if your operation is remarkable, and your website isn’t, then you will never get the chance to show them.

Your website needs to be remarkable, and it has to sell that fact to the consumer the first time that they see your website. If not, the opposite is, well, forgettable, and that is not what you want to be!
If you would like to read the article I was referring to, please visit http://www.tipsfromthetlist.com/2008/03/marketing-your-small-tourism-business-in-the-21th-century-1-be-remarkable.html

Tuesday, September 9, 2008

Scheduling your website mentoring session


As September hits us and we reflect on the summer past, perhaps now is the time to think about refreshing your website.

Just a little note to let you know that I am still available to do sessions, in fact they will be ongoing until April 2009

Drop me an email or give me a call to see when I can make the trip to your area.

I will review your current site and give you some pointers. I try to point out items that can be done right away and items that will need a bigger budget or are part of a long term technology plan.

I will also go over current trends in the tourism online market, and leave you with a manual so that you can either show your developer or review it while you are talking to your developer.

All for $125

Looking forward to hearing from you,