Friday, October 31, 2008

Friday is a great time for ...

Every person has their favorite time of the week...we also have our least favorite times (Monday mornings !).

Friday is a great time for website updates, or just plain internet surfing. Strategic internet surfing.

For example, starting with the Travel Mole newsletter has lead me to

What I'll do with the information gleened from those sites, I haven't decided. But I've made some notes, and organized them in my favorites.

Perhaps they will have their own blog post, perhaps they will go out in a Tourism Technology participants update...perhaps I will just sit on them for a while.

The point is today was a great day for doing that kind of stuff.

Pick a time of the week that is great for you and do your own internet browsing.

*Google your industry
*Wikipedia is another great starting point
*Haul out all those e-newsletters and start clicking

And take a journey of bits and bytes!


Friday, October 24, 2008

Good coming from tragedy...

Thursday, October 23 there was a tragic fire at a famous NB attraction. The restaurant and theatre at Pays de la Sagouine burned to the ground.

To set the scene - the fire took place at night, just a couple of hours before midnight if that long.

Before midnight Thursday - someone had posted a video of the fire on You Tube.

You can tell by the posted date, it was the SAME DAY as the fire. Most likely if you knew about the posting, you could have watched this video of the fire while the firemen were still fighting the fire.

What's the good that can come of this?

Harsh realization that the internet is quick and fast and sometimes dirty.
Someone is out there right now - blogging about your operation, chatting about your operation, posting a review of your operation, facebooking about your operation.

Right now.

And again.

And again.

You need to have a strong online presence. You need to google, you tube, twitter and flickr your operation periodically to see what's being written about you out there.

You need to have a comment section on your website so people will use your site to air their views. Manage your comments and I don't mean screen them. Post the negative comments, and then right after post what you are going to do about it ! Show new clients that you take comments seriously.

NOW is the time to get a professional looking website, and online reservation or ticketing service.

Don't wait any longer.