Friday, September 9, 2011


Why is it that short weeks are sometimes not worth the holiday that caused the week to be short in the first place?

And when it's been a looong short week, don't bring salad for lunch on a Friday- that's just a waste of vegetables.

I had an interesting light bulb moment in our staff meeting this morning.

We were talking about whether emails were still relevant, and were people still reading attachments. By  people we are referring to busy hotel managers and restaurant employees and other types of employment where you don't spend eight hours in front of a computer.

Here at TIANB most of the staff are all online for eight hours of the day, either via blackberry or sitting in the office. And we sometimes find it difficult to contact operators because they are only online at 3 am or 5 am or 12:15 pm etc.

My expert opinion was solicited and I didn't really have a definite answer - I think it's case by case. Some younger managers may be on their iPhones more frequently during the day and some old schoolers are setting aside 30 minutes to handle email and snail mail and other office paperwork

So for the person who sets aside the same amount of time each day, it may take 3 days to have an email conversation.

And it so it seems slower then the Manager who replies from his blackberry

I'm sure this translates into the consumer market as well. What kind of consumer are you looking for?

Once you know that, find out what kinds of technology they are using?

Then use that medium to communicate with them.

Social media is about being Social - we're all looking for that one place where we walk in and someone shouts "Norm!". We're tired of 1-800 numbers with press options. In a world of 7 billion faces, we're striving to be seen. By anyone. For even just a minute.

As we conquer barriers and reach new heights and as the population soars, it's hard to have your 15 minutes of fame promised to us by Andy Warhol. We might have to get it one tweet at a time

Remember if you need help with your technology plan check out the program

Have a great day,

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