While at the Altantic Internet Marketing conference last month in Halifax, I attended a great panel session called the Internet Marketer's Toolkit.
Each panelist shared their top four or five internet / social media / business tools. Some are free, some are not. But here's the list for your education.
Salesforce - a contact manager software for sales or other applications
Constant Contact - an online email marketing solution. Let's you create mass emails and send them to your stored contact lists
Forrester Research - internet / social media stats for gurus
Social Media sharing buttons - not a tool per se but make sure you have social media sharing on your website and that you use social media buttons on other websites to share interesting content with your followers
Timely.is - analyzes your past tweets and finds the best time slots for you to send new ones
Namechk - if you're starting a new business, or signing up for social media use namechk to see what user names and domains are available so you can have the most consistent online presence
Hootsuite - an online application that lets you manage your social media like twitter and facebook with one application and one log in
Tweetdeck - same as Hootsuite but different (most people like either Hootsuite or Tweetdeck)
Seesmic - same as Tweetdeck and Hootsuite
Google Blogsearch - (found under the more button) narrow down your google search to just what is happening in the blog sphere
Ice rocket - real time search of Twitter and Facebook and others
Social Mention - same as ice rocket
Radian 6 - a brand monitoring platform, mainly for larger companies with a lot of people talking about them
bit.ly - a URL shortening service, you can track clicks once you set up an account, then you'll know how many people clicked on a link in your tweet etc.
klout score - mostly for geeks to measure how important they are on the internet - my klout is 11.
Friend or follow - see who you are following but who is not following you and vice versa
Mail Chimp - same as Constant Contact
Survey Monkey - a low cost survey program, with monthly options, sign up for a few months, run a survey, close your account
Google Analytics - analyzes the traffic to your website - you need this.
Google Link Builder - Google has lots of free tools like this one, Google keyword, and Google Local Business listing - check them all out
Hope you find these helpful !