Friday, October 9, 2009

Brand properties, Digital spending

Good heavens has it been a month since my last post? Where does the time go?

Today I have a couple of random thoughts for you...

First for the Brand hotel property managers - Internet sales will be key in 2010, and every day your property is being sold on Brand sites and others like travelocity etc. It is YOUR responsibility to check your part of the Brand site. Check it for key words, relevence, images, and attractions. If your brand site says you're next to the Skydome - you're actually next to the Rogers Center - keep your details updated.

Most Brand sites don't allow for a lot of editing but do what you can with the tools you have and make your voice heard at the Corporate level about those changes you can't make on your own.

Second, according to eMarketer, Digital spending is expected to be 17% of total US Ad spending in 2010 creating a tempting slice of pie for Traditional Ad Agencies.

In addtion to these figures, a compelling study is just announced - Internet overtakes television to become the biggest advertising sector in the UK. A record 1.75 billions pounds online spend makes UK the first major economy to spend more on web ads then on TV

Death bells are tolling for traditional media...

Some random thoughts to mull over this Thanksgiving weekend.

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