Thursday, October 29, 2009

Email - still going strong

Today, let's focus on our old pal the email campaign.

Regardless of your industry or size, email marketing should still be playing important roles in your overall marketing strategy. When embracing Facebook and Twitter, let us not forget our friend the monthly email newsletter.

While some social networking sites come and go, email shows no signs of slowing down or becoming obsolete. Email is not a fad. Email, dare I say it, could be here to stay.

What makes email so appealing?

Well if you use a company like Constant Contact or another email manager software then email is completely trackable. You can find out how many of your emails were opened, who clicked on which links, and other useful information.

Email is thusly more accountable then social media.

Consumers more and more are relying on their emails. Even the older generation have emails to keep in touch with Grandchildren who are living at a distance. For the user, it's fairly easy to learn and manage.

Email vendors (such as Constant Contact) are getting better and their software options and tracking are improving. It's low cost, based either on the size of your list, or the number of emails you will be sending in a 30 day period.

Email software programs can personalize your email, Dear Beth Ashton.

You can include basic html and logos

And always include a call to action.

To get you started check out the free version of MailChimp. Upto 300 email addresses, and send up to 10 emails per month.

Email - don't start marketing without it.

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