Monday, February 1, 2010

The very first keynote


I have returned from a week of learning in Montreal. Online Revealed and Canada e-Connect proved enjoyable, insightful, and illuminating.

Right off the bat I'd like to share some high points from the very first keynote, Geoff Ramsey from eMarketer

In the year 2009 there was negative media spending growth, companies spent almost 15% less then previous years.

In the year 2009 there was 1.8 billion dollars spent in online marketing in Canada. That's 89$ per internet user.

So how did they spend so much online with out spending more?

Companies pulled money from their traditional media budgets. Which is something I recommend to clients to finance websites. Pull money from your print budget. Print less, be better online.

If you're interested in a myriad of statistical information visit the eMarketer website and sign up for their free daily newsletter or subscribe.

Stay tuned for more conference tidbits

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