I know I'm supposed to be writing about Online Revealed but I haven't downloaded the presentations and put it altogether in a report yet - patience
What I am going to write about it the continued existence and appearances of the Social Ostrich.
I first noted the Social Ostrich in my post of June 4, 2010
Back then he was cute, perhaps charming, a little out of touch but bearable.
I recently ran into another one just last week at the Fredericton Tourism Launch / Tourism and Parks JackRabbit presentation.
Today in 2011, he is not cute, not charming, but overbearing and down right bad for other people's business.
The Social Ostrich spouts things like:
"if it ain't broke, don't fix it",
"I like to talk to people on the phone",
"I still use my paper based day planner for reservations"
The Social Ostrich has his head in the sand, and he'll keep you down there with him if he can.
DON'T LET HIM
All business operators need to PLAN FOR CHANGE. Using Social Media and moving to online reservations is simply
PLANNING FOR CHANGE!
Someday soon, that Social Ostrich is going to finally pull his head out of the sand and there's not going to be a customer in sight. He'll be starting from scratch trying to find customers and build an online brand. His business that was once going to provide his retirement in Arizona is now worthless. He has no future bookings, and no online customer fan club to fall back on.
If you're smart you'll be the one with all his customers, they are out there for the taking and keeping.
If you think you are a Social Ostrich, email me. The TourismTechnology.com program can rehabilitate you.
If you see one in the wild, let me know, I'd like to take the Social Ostrich and wring it's neck (humanely). I hear Ostrich is the new Turkey ...
beth at tianb dot com