Friday, March 4, 2011

Trip Advisor / Trip Advisory

Some astonishing travel tales both coming and going to NF a couple of weeks ago. I won't bore you with the details but NB should be thankful that most of our tourist don't fly here. I hear even in the summer, landing in St John's can be iffy - and that's your Trip Advisory :)

Jim Brody from Trip Advisor was a speaker at HNL, he had some things to say - namely that Social Media and Travel were made for each other. I agree. If there is one thing that Travel is it's social and interactive.

He also touched on User Testing, User Studies - every person's online experience is unique. No two people visit a website in exactly the same way. The way your eyes scan across the screen (left to right, right to left), the clicks you take, how you use the browser tools. Make sure you're trying to view your own website through fresh eyes. Ask friends and family for honest opinions.

Check out Trip Advisor on Facebook, apparently they have a new game that's highly addictive.

He also mentioned some interesting statistics, they always have statistics.

4800 Brazilians viewed information on NF. That's a little more then one might think isn't it? Now it doesn't mean they are all coming, they could just be displace Newfs viewing images of home. But either way, people all over the world are viewing things all the time.

75% of people use Trip Advisor as a research tool
25% of people write the reviews

So do what you can to promote yourself on Trip Advisor, ask clients to write reviews, respond to reviews. Post new images. Cross link between your site and Trip Advisor. Use the internet to break down barriers

The internet, and I think he means your website really, is the only medium where someone from Boston and someone from New Zealand can view your marketing with the same download speed and delivery time. It's instant.

No waiting for it to arrive in the mail
No attachment errors
No email bouncing

It's available at 3 am or 3 pm

When they want it

What message are you putting out there? Is it good enough?

Using your EQ types, it's about WHAT they are looking for, not where they are or who they are

Later gators,
I'm off to Toronto for a week to learn even more wisdom to pass along


No comments:

Post a Comment