Tuesday, August 9, 2011

Google Places - it's where to be on the web

Google, google and more google.

If you've taken the TourismTechnology.com mentoring session then you've heard of Google Places - because we've told you to set up an account there.

Told you, told you and told you.

Liberally copied from Daniel Craig please click through to read the whole article, but here are some highlights

To enhance searchability, ensure that your business’s name, address and phone number are listed in a consistent format across the web. The Company/Organization field acts as the title of your listing and should include the word “Hotel” and your destination if they are part of your official business name—Google doesn’t permit descriptors or keywords in titles. For example, “The Manderley Chicago Hotel” is more searchable than “The Manderley”.

Businesses can upload a maximum of 10 photos and five videos, so make sure they are high quality, authentic and functional. Adding captions and descriptions is presently not an option.

Google, already a dominant force in travel marketing, has reared its head as a formidable force in social networking. By optimizing your Places listing now you’ll be positioned to take advantage of new opportunities down the road.

Also check out my Google+ widget on the left - Google Plus is a new social network, I'll be talking about that  in future posts

I'm also bringing in @tourismtech tweets - please follow us on Twitter and let us know if you're running a Twitter account, we love to see what operators are doing :)

I'm always looking for new widgets to keep my blog up to date and interesting. You should be doing the same. Please find an online champion somewhere in your organization.

If you need help with websites, social media, email,  the Tourism Technology team is available across Atlantic Canada. We dispense wisdom and make the internet less scary. Promise.

Hoping you're having a great tourism season!


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