Tuesday, August 16, 2011

Putting the SOCIAL in Social Media


Sometimes I think, yes I have been known to think, that in the rush for businesses to get on board the social media bandwagon, we forgot about the meaning of the word "social"

Clear evidence of this is the fact that we continually have to tell businesses social media is NOT a place to SELL product.  Somewhere at the very beginning Businesses got the wrong end of the stick regarding social media.

Social media is not a replacement communication tool but an additional one.  And notice I didn't say marketing tool, I said communication tool.

Social media is the extension of email, which was the extension of your 1-800 number, which was the extension of calls from the VIC or pay phones on location, which is the extension of driving til you see the "vacancy" sign.

We're talking about the difference between 60% or 70% occupancy - 80% or 90% guest satisfaction. It's that little bit extra.

Choose a social media platform that suits You as the operator and your output will shine / stand out.

Social media provides an outlet for post purchase perks such as getting retweeted or being tagged in a business Facebook album. Making that one customer feel special - leading to awesome guest reviews, referrals and repeat business.

It's about telling the World you are looking forward to your guests.

It's one on one but like that Vidal Sassoon commercial - she tells two friends, they tell two friends and so on and so on.

So go out there and be social! It's a fun journey and you never know where you're going to end up or who you are going to connect with.


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