Friday, February 27, 2009

Product Development

So you think you're best angle is your sweet coaxing voice on the phone...once you have them on the phone you tell me you can sell them on whatever it is you're selling (overnite stays, meals, tours).

And I ask you, "Is the best use of your time?"

Yes, we all like the interaction with our customers/clients. It's the best part of the day sometimes. But is it the best use of YOUR time.

What about that garden that needs tending, scoping out those new tours routes you have in mind, running cross promotions with near by attractions, even those dreaded HST returns.

What if clients could ferret out a lot of information via your website?

What would you spend your time doing if you weren't answering the same questions over and over again on the telephone?

Would you be able to spend more time mingling with the clients you already have? Leading to better referrals and repeaters.

Would you be able to spend more time with your family and pets? Leading to less home life stress.

Would you be able to build that sunroom/gazebo/rock water fall? Again leading to better referrals and repeaters.

Let your website be their guide, and shift your focus to product development/renewal.

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