Thursday, May 7, 2009
Your best home page
Your home page should state clearly, who you are and what you do.
It should relate your core business aspect in a few simple lines. Yes, it can be done.
What are the properties of some of the best home pages?
It's all about knowing your audience. When you surf the web, what pages make you feel tranquil and serene? What pages make you feel adventurous? Why do they invoke these feelings- imagery, colour selection, sounds?
Be upfront and honest about who you are targeting with your website. Grab their attention with imagery and key descriptives that relate to that demographic.
The most simplistic home page could be Google. What is Google's main product? Search. And so what is their home page comprised of? A search box. They haven't changed their core home page since they started. They've added a few buttons off to the side, and they change up their logo every now and then, but the basic core aspect stays the same. And it works for them.
A person who is interested in the latest news, and flashy ads for their home page would be more inclined to choose msn.ca or canoe.ca for their home page rather then Google.
Match your online esthetics to your audience. Your website belongs to your customer not to you!!!
Be totally awesome - not mediocre