Friday, August 21, 2009

Being proactive about vacancies

I read this article, link below, and it struck me as being very proactive about vacancy rates.

High-end hotels are going wireless --

Posted using ShareThis

Of course I was attracted to the title as I searched for something to blog about, but the content of the article was what I really found intriguing.

According to the article, high end hotels are taking advantage of low occupancy rates to renovate their rooms. In this particular case it's with new technologies.

Of course, I understand that we're not all high volume hotels with access to big budgets and the latest gadgets but the principles are the same. We could repaint. Put up new pictures. Recarpet.

And we could, make that SHOULD, revamp our website and start using AdWords so that when the economy does turn around, we are READY. Because it will turn around, and the Internet will be more popular then ever when it does. If one thing is certain in this world, it is that technology is here to stay.

Now is the time to prep for the upswing with fabulous images, online reservation ability, short videos, creative and engaging content.
  • You NEED to be top five in Google, and Bing searches.
  • You NEED excellent online reviews and testimonials.
  • You NEED to show them via the web that your spot is the best place in the world.

Touristicallly yours,

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