Note: Content borrowed from and references made to Project Wander as well as Dead Mouse Sandwich
Many operators are asking me about Twitter, what is it? Should I be tweeting?
And the answer is not straight forward.
Twitter is the ability to talk to all your followers with one "text message". Messages in twitter can only be 124 characters. Frankly there's not much you can do on the twitter page itself, twitter requires you install Tweet Deck or some other third party "tweet organizer".
In a nutshell:
It will take some creativity to come up with new and useful 124 character tweets
You have to gain followers (and keep their trust)
And you need to install Tweet Deck
Twitter is not a place where you can just tweet out your specials one right after the other. All your followers will drop you. Applying the dead mouse sandwich principle, you need to wrap tweets about your business with tweets that are interesting and meaningful or retweets.
Twitter is working best in a customer service capacity to some degree for companies like Comcast, or Dell. Celebrities are having fun with Twitter.
It's definitely a time consuming venture.
For our market in Atlantic Canada, your best online bet is still your website, and perhaps a facebook fan page. But definitely your website. It's still your best online impression and close to 50% of Atlantic Canadian travel operations are making a terrible online impression.
Twitter, I wouldn't get my feather ruffled over it.